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Co-founder and COO, 5for5 Consulting

Alice Trellakis

Account Strategist at Google, then Account Manager at Meta. Now Co-founder and COO of 5for5.

Alice Trellakis, co-founder and COO of 5for5 Consulting

Alice Trellakis didn’t start out chasing ad accounts, she started out chasing stories. She was raised by a single mom who came to the US to earn her PhD, a scientist who taught her early on that you keep trying and keep testing until you find what works. That mindset shaped everything that came after.

A University of Illinois Urbana-Champaign grad, she got her start working with entrepreneurs from day one, not because it was the obvious career move, but because she couldn’t get enough of hearing why people started their businesses in the first place.

That curiosity took her to FedEx, where she rose to Worldwide Account Manager, matching brands to shipping solutions. In three years there, 2019 to 2022, she won the company’s Five Star Award, its highest honor, given to less than 1% of employees each year. From there she moved to the growth side, taking her account management instincts to Google, then Meta in 2024, working across several industries and learning from the inside how both search and social actually find new customers for a brand, a rare combination not many people can claim.

Alice co-founded 5for5 to bring that same instinct back to where she started, in the room with the founder, hearing the story. Alongside Ken Waks, she handles the daily execution that keeps clients running: social media, ads management, LSA lead setup, and review responses, all while driving the relationships that keep those partnerships growing. The same test-and-adjust mentality her mom instilled in her shows up in every campaign, nothing is set and forgotten.

Outside the agency, @alicetrell_ is hers, and it’s personal. She’s grown her lifestyle and fitness page to over 500k followers, with brand partnerships across the wellness and tech space.

Her mission at 5for5 is the same one she had on day one: find the business owner with a story worth testing, and give them the growth to keep telling it.

The record

  • Google, April 2022 to September 2024. Account Strategist, Mid-Market Sales, Chicago, across HVAC, construction, insurance, finance, luxury travel, television and SaaS. Named Lead Gen Platinum Rookie of Q3 2022, generating over $1M in incremental revenue for Google in her first quarter. After that she averaged $1.2M in incremental won revenue per quarter, hit target in seven of eight quarters, and held an 88.5% offering win rate. Her numbers at Google, not 5for5’s, but they are the reason we let her near a client’s budget.
  • Meta, 2024 to late 2025. Account Manager, structuring campaigns against client business goals rather than platform defaults.
  • FedEx, January 2019 to April 2022. Account Executive, then Sales Executive, then Worldwide Account Manager, Regional, in Chicago. Five Star Award, the company’s highest honor, given to less than 1% of employees each year. Grew a territory of 130+ local accounts, working directly with owners of multi-location businesses.
  • University of Illinois Urbana-Champaign.